Client Case Studies

Over a combined roadshow of 2 trailers going out over 4 weeks:

Media covereage:

31 printed newspaper articles
28 radio broadcasts
2 hyperlocal TV channel broadcasts and a 24sec slot in the main STV news.
It is harder to accurately gauge web coverage as we do not subscribe to an online cuttings service. However, a Google News search for "ScotRail roadshows" brings up a total of 78 articles.

We still expect to receive further roadshows-related cuttings. We are continuing to receive positive coverage about additional elements of the winter preparedness media.

Mobex set up a campaign team to design and deliver a roadshow tackling 17 major stations along susceptible routes. The objectives of the roadshow was to raise awareness of:

How customers can help themselves prepare for travel during winter
To increase the take up of online services such as Twitter, Journey Check, new website look and feel
Set customer expectations of what they can expect during severe disruption, temporary timetable, alternative transport
How ScotRail have improved customer communications and what this looks like • What investment has been made in new winter equipment
Build better working partnership with Network Rail

Using two Mobex exhibition trailers they travelled the east coast and the west coast of Scotland inside and outside major stations and town centres. The trailers came fully equipped with 6 laptops each with internet access and the purpose was to tell people the 10 things they could do to help themselves. A non paid for media campaign was also planned. They formed associations with Transport Scotland and Network rail to join up messages

Client Case Studies

ScotRail - The Results:

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