Client Case Studies

NHS Choice - The Results:

We worked with the Department of Health to take the Roadshow and the NHS Choice message to more than 400,000 people. The team even managed to speak with 160,000 people individually. Patient Choice is now firmly embedded into the NHS Constitution, making the roadshow one of the biggest contributors to the communication of choice to the people.

"This was a vital awareness drive for the Department of Health” says Steve Martin, Commercial Manager at Mobex Exhibitions. “The roadshow fully utilised our skills in providing quality trailer units and operating them in high-footfall locations.”

We supplied four branded 5-metre display trailers, which between them visited 18 different high-footfall locations each week, such as high streets, shopping precincts and supermarkets. We also prepared and supplied six modular stands. This enabled the team to carry the roadshow to particular sectors of the community by visiting, for example, a Pakistani men’s community centre, a Bangladeshi women’s group and an Age Concern centre, as well as several libraries and GP surgeries. At each venue the trailers were staffed by local Primary Care Trust personnel, who invited the public to explore the increased choices they now have when accessing NHS care.

The trailers, manufactured specially for the event, were branded both internally and externally, complete with NHS Choice contact information. Each unit had internet access and TV and DVD facilities. Dedicated Mobex staff toured with the trailers, compiling statistics on brand recognition and visitor numbers.

Client Case Studies

NHS Choice - The Results:

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