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Client Case Studies

 

ScotRail-image-9 ScotRail-image-10

ScotRail - The Results:

Over a combined roadshow of 2 trailers going out over 4 weeks:

Media covereage:

  • 31 printed newspaper articles
  • 28 radio broadcasts
  • 2 hyperlocal TV channel broadcasts and a 24sec slot in the main STV news.
  • It is harder to accurately gauge web coverage as we do not subscribe to an online cuttings service. However, a Google News search for "ScotRail roadshows" brings up a total of 78 articles.

We still expect to receive further roadshows-related cuttings. We are continuing to receive positive coverage about additional elements of the winter preparedness media.

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