Experiential Marketing and Mobex

With the current economic downturn, many marketeers have turned from big, glossy advertising campaigns to “Experiential Marketing”: let your potential customers actually see, touch, feel, taste & experience the product or service on offer. To do this effectively means getting out to the public where they feel natural and relaxed whilst doing their everyday activities, the high street, at the supermarket in a park or during a walk along the seafront.

Depending on the product or service, a variety of solutions can be made, Mobex provides trailers to promote companies and public sector organisations. Polling Booths, Health Checks, Cooking demonstrations, Mobile Phone offers, Planning consultancy, Waste recycling, Gaming software, Internet services, Environmental services, Recruitment: the list is endless…

With the new Video and Recording trailers you can show your product on the large 96" screen and record the audience’s reaction on the Video Booth enclosed. In the extreme:- show your potential recruit what it is like to fly a helicopter.

Mobex not only provides the trailer, but can take the burden off your organisation. From concept and design to manufacture, graphic realisation and production, merchandising solutions, organising locations, health and safety, logistics, staffing, training and even print /video production, Mobex can do it all. During the events we deliver, set up, man, prepare statistical analysis of the visitors and onlookers, maintain, replenish clean, pack up and secure the unit.

Mobex does the hard work, leaving you to concentrate on your customers.